In partnership with the Latin Chamber of Commerce (Camacol), the City of Doral launched a series of free workshops on Wednesday to boost the strengthening of local businesses. The authorities anticipated that conferences with Google trainers will be organized from next week to promote the growth of local businesses in the digital field.
Free workshops as initiative to help Florida local businesses
Camacol Doral CEO Pete De la Torre said the virtual meeting with local business owners makes it possible to better understand the reality facing the business community and propose new relaunch plans.
“This is an initiative that we take with the Department of Economic Development of the City of Doral, and we report on the aids they can access and the strategies we can apply to get ahead,” the Cuban parent official said. “Workshops will be offered monthly until December.”
On the other hand, the City of Doral reported that the Google conference will be held next Thursday 24th. Lecturer Vicente Pimienta said the goal of the workshop “Grow with Google” aims to train business owners and professionals to stay and subsist “in a reality that requires them to read about it.”
We’re partnering with Google on a series of “Grow with Google” workshops to help Spanish-speaking entrepreneurs develop their digital skills, reach new customers and thrive online. The series will consist of 4 free webinars presented in Spanish by Vicente Pimienta. pic.twitter.com/9HNI11XmOE
— City of Doral (@Cityofdoral) September 10, 2020
Google’s Digital Trainers Program was launched in 2017 to provide business education to diverse communities and provide equal opportunities for all business owners and entrepreneurs to grow and thrive online. In June 2020, Google CEO Sundar Pichai recognized the importance of the initiative and announced the expansion of the “Grow with Google Digital Coaches” program as part of the company’s commitment to racial equity.
Pepper detailed that the initiative arose when Google leaders warned that there was a digital divide in communities of populations that were not represented. “11 trainers were appointed in the country, one per city, to train communities in cities such as Los Angeles, Detroit, Miami, Austin, Cleveland, and Chicago, among others,” said Pimienta, CEO of Digisults, a digital business consulting firm.
“Our businesses must be prepared to continue competing”
“A large majority of small businesses have had to close their doors for the Coronavirus, but they still have their merchandise inventory. We are currently seeing a desperate race by traders to reinvent themselves. That’s why we’re empowering businesses and professionals to stay and subsist,” Pepper said.
The workshop advises registering businesses with Google with the aim of publicize their location and field of business, and guidance to access potential customers, among other information.
The mayor of Doral, Juan Carlos Bermúdez, highlighted the series of workshops as a very important opportunity to prepare the business and professional community to prepare for their business in difficult times.